I really want to talk about five reasons why you should invest in personal brand photography. But before that let’s about personal brand and the important elements of it. We, as entrepreneurs need to stand out from sea of very talented people who are doing the exact same thing as we do. Why is somebody going to pick my business or your business from the sea of the same talented people? The simple answer to this question is: experience. The experience I create will make a person invest in my business, buy from me, or follow me.
Most of the time, we want to be great but we don’t have the plan for greatness, we have an awesome product or service. If your business does not follow one of these three reasons: Help someone, make someone’s life easier, or diminish fear. Then it will be so hard to sell your service or your product.
Brand is what people talk about when you are not in the room. Having a website, a business card, or brand colors are pieces of brand not THE brand. You should use social media for your brand building. Two important things every business has in common:
1. Ideal Client
Far before you build a brand or market a business, you need to know who you’re speaking to. Far too many business owners create content (blog posts, social media, etc.) without knowing who they want to attract. As a result, their message is mixed, unclear, and disorganized. You need to craft your services to their needs.
Once you know who you’re speaking to, ask yourself why they’re looking for a have your service? When you know their why, the content you create should further your business’ story. You must ask yourself: what is this business (e.g. hire you as their photographer) about? It’s not really about photography, is it? It’s about Joy…Keeping the memories…Selling heirlooms…___________ (fill in the blank). The photography needs to have its purpose and its ideal client in the forefront of your mind as you further the story.
One of the ways to perfectly speak to your ideal client is using your social media platform through your photos and captions. Speaking of photos you should invest in personal brand photographer.
This 2-minute video explains why you need to invest in personal brand photography …
More about personal brand photography on my journal.