Personal branding photography is more than a headshot. It’s someone’s first impression of us.
We wear a lot of different hats as a person and as an entrepreneur. Because we have undergone transformation, overcome adversity; we’re full of million moves and billion dreams, we’ve had night sweats and self-doubt moments too. So in a nutshell, our website/social media photography should reflect the strategist, the trendsetter, the spiritualist, the parent, the explorer, the sensualist, the best friend, the rule breaker – we are! In this blog post, I will be talking about:
- The importance of visuals on our website or social media;
- How a bit of work on defining who we are goes a long way;
- How to bring in confidence in our brand photos.
if these topics attracts you, please read a long.
Importance of Visuals:
When a potential client lands on your website you have a whole 9 seconds to make a wow first impression before they click onto someone else. Because of few reasons, first we humans process visual elements 60000 times faster than text. Second, in a media driven world where we are bombarded with images that are more often than not the same old same old (look, feel, locations), first impressions can make or break your business, especially when we all have such a short attention span. So it’s not enough to simply have a bunch of pretty pictures.
Your images need to rock a style that is distinctive, unique, and memorable. They need to be planned with intention and meaning behind them where they align with your message, your story, your voice. They have to express how you want to show up and be perceived. Your images need to stop your potential clients in their tracks when they come to your website, give them that wow factor and have them at “helloooo lady!”
Take the Time to Define Who You Are
To be different, distinctive, and unique to your branding photos takes meticulous planning. I don’t mean planning in the sense where we jump on a call with our photographer, brag about our business, our favourite (same) locations, what to wear then set a meeting in a cafe with a list of photos & branded coloured accessories – with everyone else whose doing the same thing. YES, these are important but if you’re wanting photos that ooze every bit of you, your brand, your story & that we stand so much out from the rest and we be the first person in the mind of our ideal client – then this takes work.
Our photographer will just put US on a spotlight and if we want to stand out like those brands we admire, if you want to confidently show up & show off who we are & what we’re all about, then baby it’s time to roll our sleeves up. We need messy creative work, strategic work, conceptual development work. For each & every photo to ensure that our brand, our beliefs, our story & our vision come to life – uniquely.
What Does it Mean to Be Confident in Your Brand Photos?
Many of us say we don’t know what to do & we hate having our photo taken. Most of us don’t know what to do but don’t worry most of it your photographer will guide us. The deeper issue here is lack of clarity with who we are and thinking that we’re not photogenic.
We are mostly concerned about the results of being in front of the camera, because we never see ourselves as a person but we mostly see parts of our body that we are not skinny enough, pretty enough, or worthy enough. We are ashamed that we have not lived up to the stereotype dictated by the society. Oh I love to mention this that, not even the prettiest, most perfect photo would bring the confidence. Sure, the likes and positive comments gives you a boost in the immediate moment, but it doesn’t fix the underlying beliefs. Once we are able to see that we are a unique person with values and beliefs then we will start loving every photo and its imperfections and ultimately see beauty in our photos.
So, it’s not about having a photo to provide us with confidence and worth; it’s about having that first within ourselves, having clarity with who we are & what we uniquely bring to this world and bringing it forward and allowing the camera to capture it.
My friend it’s the same thing in brand photography; our confidence in our photos comes from having clarity within us. Clarity with who we are & what makes me & my business unique; clarity with a brand strategy that sets me apart from the rest, clarity on my worth, beliefs and values; clarity on my vision and core creative concept. And clarity in knowing the exact images. I’ll curate and how I’ll curate them to show up & show off my best self. That is how I confidently show up in photos.
Can I get an Amen?
It’s your brand. Your imagery. Your vision. And it all starts with you (and yes – even before you start with your ideal client!!). So…. show up and show off who you are.
What are your thoughts on this?
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