Is Personal Branding Really Right for Your Business?
Personal brand photography can greatly help boost the level of your product/service’s brand. One of the most important elements, is that it allows people to see what’s behind a product or service. There are so many giant corporations that may offer similar products/services to your business, and they are more reputable by being a household name.
Developing a personal brand helps attract people towards you, rather than choosing the big name company. It drops the veil and allows you to show customers who you are and how you do business. Being able to see you and feel your passion will help create trust, which will generate a strong and secure customer base.
Personal brand photography for business owners is essential and may be particularly impactful for a small business trying to get off the ground. If you have a small business, the most important thing you need is visibility. Personal brand photography will provide you with high quality images that will show off the best of you and your business. You’ll be able to create a style that is all your own through these photography sessions, which will give your social media posts consistency. You’ll also find your ‘niche’ here, which is what helps grow your audience.
For example, if you are the owner of a gym, you may want to have an active themed personal branding shoot. You can tell your fitness story, show off workout gear, encourage others to begin a fitness journey, and of course, show off your business. This creates authenticity and invites followers to engage with you. Engagement and consistently sharing with your audience will help your business grow. While you might be on the fence about scheduling a shoot, think of this as an investment in yourself and your business… and who wouldn’t want some really great photos, anyway?
More about personal brand photography on my journal.