Personal brand photography gives you the opportunity to share high quality, authentic visual content across all social channels. Investing in personal brand photography shows your audience your commitment to your brand due to the effort you’ve put into creating these visuals to tell your story. In our world where social media is the most effective and efficient means to market oneself or product, it’s important to give audiences engaging and pleasing content. After all, people shop with their eyes and much of what we buy is based on emotion and impulse, rather than necessity. Personal brand photography can be used to boost your brand to new heights, and here’s how you can best utilize this tool.
Use the images on your website.
Including personal images on your website helps to build trust with your customers. You’ve lending a face to your company which creates authenticity, a level of transparency, and personalization. When you lend your face to your brand, you are showing commitment and personal belief by standing by your product/service. People enjoy doing business with real people.
Change your social pages’ profile images regularly.
Updating your profile picture will keep you looking new and fresh to your audience. Mentally, it brings you back to the front of their minds when they will see a new image of you. Once they see the new image, they would then likely visit the profile to check for new posts. Changing pictures also shows that you are being active on these social profiles.
Create a posting schedule.
Personal brand photography for business owners is a great way to have a catalog of images at your disposal. You will eliminate the constant need for new images and randomized posting. Providing content regularly and keep your followers interested and engaged, create a post schedule so you are posting at least once a week. This is going to keep you relevant and keep you on your follower’s mind. Plan out what you want your captions. Use them to create a narrative about your personal brand. Be sure to use popular and relevant tags to attract prospective followers.
Use an image as part of your email signature.
Email is a cold, professional, impersonal means of communication. When communicating with your customers, there’s a more personal connection made when you choose to add a picture of yourself to the signature of your message. This lends a face to the person reading your message. They get to see who you are, make a personal connection with you, and you will become real. You are also adding accountability to your message by standing by it so prominently.
Personal brand photography for business owners is an essential element for growing your business and becoming successful. When you create personal connections and proudly stand beside your product/service, you become a credible business owner. People love transparency and a personal brand photo shoot can help provide the high quality images that will encourage viewers to engage with you and follow your brand.
More about personal brand photography on my journal.