Business Headshots have a place but does it really convey you, your business, or your art? Let’s look at headshots vs. personal branding photography. Let’s start our conversation with our good old Headshot concept:
Headshots and its importance
Headshots have long been a standard across all industries for a long time. But do they really convey you, your business, and your personality? Business headshots might still have some merit in some places. However, there are many reasons that so many people are now realizing that personal branding photography is so much better. Good, quality images are a powerful way to stand out and communicate who you are as effective as possible. And while business headshots may be able to do a little bit of that, they can only do so much.
Business headshots are much simpler than any branding photography. They are very straightforward, have a single background, and convey a simple message. Most headshots are used in places such as business websites, “about” pages, and LinkedIn profiles. These portraits are a good way to show who you are and introduce yourself to your followers or clients. While they are a good start into photography and creating a brand for yourself, they fail to convey complex messages or show your personality.
Personal Branding and its importance
Personal Branding, on the other hand, does a much better job of showcasing your personality and makes you seem much more approachable. Personal branding can help elevate your brand and tell your own unique story to other people. If you want to stand out and be noticed in a crowded space, especially online, personal branding photography is the path to go. In today’s day and age, standing out from the crowd is one of the toughest challenges to face. But with personal branding photography, you can be different and rise above the rest.
A simple personal branding photography session is one of the best investments of time and money that a person can make in order to promote them and/or their business. You can use these images in many different ways, such as for social media profile pictures, emails, printed media promotions, websites, and magazine articles. Many people who have effectively used their personal branding have seen a big increase in their social media sites and business interactions.
Difference between Headshots and Personal Brand Photography
Overall, both business headshots and personal branding photography can help bring a lot of value to you and to your brand. Both have their place in creating and conveying a story to others, and both will help show your personality. But only one of these will have more impact than the other. A simple personal branding photography session can propel you and your brand forward more than anything. So the question now is this: Are you ready to raise your personal and professional brand and become more visible to the world? Are you ready to share your style, personality, and story with as many people as possible? If so, then personal branding photography could be exactly what you are waiting for.
More about personal brand photography on my blog.
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